Posted by Kate Phizackerley on Friday, October 30, 2009

I'm ultra cynical about Web 2.0 marketing. In the bad old days someone, networks of contacts were seen as a group to market to ... And that was bad enough. Web 2.0 marketing as exhibited by sites like Facebook takes it to the next level of using other people's networks of contacts as a marketing opportunity.

It's no wonder people are starting to resign sites like Facebook. The interface is cluttered but fundamentally intruding prominent advertising into social contact, and pimping someone's contacts is going to turn people off.

I doubt Facebook will ever turn a profit. I suspect that increasing monetisation will drive people away. Already FB seems to be reincarnating as a games platform (at the expense of uncluttered dialogue) any maybe that's where FB's future lies.